If you’ve never done it, you’d be amazed at the havoc a 3 hour PST to EST timezone change can play with your body clock. Just as I was getting tired on the first night I realised it was actually 3am local time and I was due at the conference center a little sooner than I’d planned. Whinging aside, my trip to SES Toronto was worth every foggy headed moment.
My thanks to Jed, Anne and Bill for making it an enjoyable panel. We covered a good range of topics from how to utilise rich/social media to improve your branding, to the latest user-session insights and the benefits of using structured data and correctly labelling your content.
I also got a chance to revisit my TV career and remind everyone why I average about 19 years between appearances. For those who follow these things my last appearance was in 1990 on the great BBC kids program Blue Peter.
Huge thanks go to the Yahoo! Canada team for their warm hospitality. If the chaps at border patrol don’t put out an APB for shifty eyed English guys, you just try and stop me coming back. I need claim my remaining 1min 13seconds of fame!
I’m excited to be able to confirm that I’ll be speaking at SES Toronto on June 8th. It’s been a few years since I worked a booth at an SES event back in my Mirago days and I’m looking forward to see how much things have changed.
I’ll be part of a panel discussing ‘Universal and Blended Search: Comprehensive Visibility Challenges’ along side Anne Kennedy (Beyond Ink), Bill Tighe (Google), and Jed Schneiderman (Microsoft).
Obviously with the timing so close to the scheduled launch of Bing I’m expecting a storm of questions for Jed about their new approach to highly dynamic federation. Also with both Yahoo! and Google on the stage attendees will get to really understand the benefits of (and increasingly easy ways of incorporating) structured data to visibly impact their representation on the SRP.
Track: Nuts & Bolts Universal and Blended Search: Comprehensive Visibility Challenges Search result multiplicity is not a new phenomenon, but recent advancements guarantee that the world of search and marketing will be changing forever. How do the new “blended” search results pages affect your marketing strategy? Do these changes mean that the major search engines are eager to keep the “second click” on web properties owned by themselves? How popular are the new blended search results with users? This session will include research data available only at SES.
Moderator: Mike Grehan, SES Advisory Board & Global KDM Officer, Acronym Media
Speakers: Anne Kennedy, SES Advisory Board & Managing Partner and Founder, Beyond Ink Bill Tighe, Agency Business Development AE, Google Canada Nick Cox, Senior Product Manager, Yahoo! Jed Schneiderman, Online Marketing Lead, Consumer & Online, Microsoft Canada
