Semantic Monkey

I’m excited to be able to confirm that I’ll be speaking at SES Toronto on June 8th. It’s been a few years since I worked a booth at an SES event back in my Mirago days and I’m looking forward to see how much things have changed.

I’ll be part of a panel discussing ‘Universal and Blended Search: Comprehensive Visibility Challenges’ along side Anne Kennedy (Beyond Ink), Bill Tighe (Google), and Jed Schneiderman (Microsoft).

Obviously with the timing so close to the scheduled launch of Bing I’m expecting a storm of questions for Jed about their new approach to highly dynamic federation. Also with both Yahoo! and Google on the stage attendees will get to really understand the benefits of (and increasingly easy ways of incorporating) structured data to visibly impact their representation on the SRP.

Track: Nuts & Bolts
Universal and Blended Search: Comprehensive Visibility Challenges
Search result multiplicity is not a new phenomenon, but recent advancements guarantee that the world of search and marketing will be changing forever. How do the new “blended” search results pages affect your marketing strategy? Do these changes mean that the major search engines are eager to keep the “second click” on web properties owned by themselves? How popular are the new blended search results with users? This session will include research data available only at SES.

Moderator:
Mike Grehan, SES Advisory Board & Global KDM Officer, Acronym Media

Speakers:
Anne Kennedy, SES Advisory Board & Managing Partner and Founder, Beyond Ink
Bill Tighe, Agency Business Development AE, Google Canada
Nick Cox, Senior Product Manager, Yahoo!
Jed Schneiderman, Online Marketing Lead, Consumer & Online, Microsoft Canada